How to create Amazon A+ Content (2026): modules, image sizes, Premium A+ and approval

Short answer: A+ Content replaces the plain product description on an Amazon detail page with modules of images, text and comparison charts. You need a Professional selling account and a role for a brand enrolled in Amazon Brand Registry. Basic A+ allows up to five modules per ASIN, Premium A+ up to seven, with images up to 1464 × 600 pixels, video, hotspots and carousels. Every draft is reviewed before it goes live, and A+ Content is free for eligible sellers.

This guide covers eligibility, the three types of A+ Content, minimum image sizes per module, the approval process and the most common rejection reasons. After that come examples of what belongs in which module, a section on selling across several EU marketplaces, and a checklist. Every rule is taken from Amazon's own sources, accessed in October 2026.

What A+ Content is, and what it does for you

A+ Content, formerly called Enhanced Brand Content (EBC), is the designed area below the bullet points where the product description would otherwise sit as running text. Instead of one block of copy you build the section from modules: a large header image, image-and-text pairs, a comparison chart of your own products, technical specs. Brand Story is a separate section that looks the same on every product of your brand.

Amazon publishes its own figures on impact: Basic A+ can increase sales by up to 8%, and well-implemented Premium A+ by up to 20%. Those are Amazon's numbers from internal studies, not an independent measurement, and “up to” describes the best case. Treat them as an order of magnitude, not a promise.

Who can create A+ Content

According to Amazon you need three things:

• A Professional selling account.
• A Brand Representative or Reseller role for a brand enrolled in Amazon Brand Registry. Amazon also admits sellers with generic products in their catalog.
• Access to the A+ Content Manager, found in Seller Central under Advertising > A+ Content Manager. Vendors create A+ Content in Vendor Central.

There is no fee: Amazon describes A+ Content as free for eligible sellers. The A+ Content Manager now offers optional AI assistance when you build a page, but you still submit the result and you are still responsible for it.

Basic, Premium and Brand Story: the three types

Amazon distinguishes three types of A+ Content. A project is either Basic or Premium; you cannot mix the two kinds of module within one project. Brand Story sits alongside as a separate section.

• Basic A+: up to five modules per ASIN, images up to 970 pixels wide, image-and-text modules, technical specs and a comparison chart. Amazon's developer API for A+ lists 15 standard module types.
• Premium A+: up to seven modules per ASIN, full-width images up to 1464 × 600 pixels, video, hotspots on images (up to six per image), image and video carousels, a Q&A module with up to five questions, and a shoppable comparison chart with an Add to Cart button, prices and reviews. The developer API lists 19 premium module types.
• Brand Story: a carousel in the “From the brand” section that you apply to as many of your brand's ASINs as you like. It requires a background card with image, logo, headline and body text; you can add cards with four of your products, a single image, an about-us text or questions and answers about the brand. This is also where you link to your Brand Store.

You do not have to delete existing Basic content: once Premium A+ for the same ASIN is published, it replaces the Basic version.

Premium A+: the eligibility criteria

Amazon grants Premium A+ per country, so you can qualify in Germany and not yet in France. Amazon's Premium overview (version 2.0, last updated April 2023) sets two conditions: your Brand Story is published on every ASIN your brand owns, and you have had at least 15 A+ projects approved in the past twelve months.

Check the number in your own account. Other sources, including posts in Amazon's seller forums, now quote five approved projects. What your A+ Content Manager shows is what counts. On pricing, the same overview says Premium A+ is free for brand owners during a promotional period, and that any future fee would only apply with your consent.

The shortest route to Premium therefore usually runs through Brand Story. It is a condition for access, and it belongs on every ASIN of your brand anyway.

Image sizes and technical specs per module

Amazon's developer documentation for the A+ Content API lists the minimum image size for each standard module. The module names in the A+ Content Manager may differ slightly.

• Company logo: 600 × 180 pixels.
• Header image with text: 970 × 600 pixels.
• Full-width image with text overlay: 970 × 300 pixels.
• Single side image, single image with highlights, single image with specs detail, multiple images with text, and three images with text: 300 × 300 pixels each.
• Image with sidebar: 300 × 400 pixels for the main image, 300 × 175 pixels for the sidebar.
• Four images with text in a row: 220 × 200 pixels. Four images in a quadrant grid: 135 × 135 pixels.
• Comparison chart: 150 × 300 pixels per product image, up to six products and ten comparison rows.
• Full-width Premium modules: up to 1464 × 600 pixels.

Across all modules: images no larger than 2 MB, no blurry, low-resolution or animated images, no watermarks. Every image gets alt text, up to 100 characters in the API. Amazon also explicitly advises against putting text into images: on a phone the image is scaled down and small type becomes unreadable. Anything the customer needs to read belongs in the module's text fields.

How approval works

Every A+ document has one of four statuses: draft, submitted, approved or rejected. Submitted content waits for Amazon's moderation. Approved content is published to the ASINs you applied it to. Rejected content comes back with rejection reasons that you fix before resubmitting.

Amazon does not publish a fixed review time, only that content goes live once it passes validation. Build in a buffer, especially before a launch or the holiday season, and do not submit the day before you need it.

The most common rejection reasons

Amazon's A+ design guide for sellers and the public A+ Content guidelines in the KDP help pages spell the reasons out. Most rejected drafts fail on one of these:

• Prices, discounts, promotions and shipping details, including indirect ones such as “affordable”, “free” or “bonus”.
• Warranty, guarantee and satisfaction promises such as “lifetime guarantee” or “money back if you're not happy”.
• Unsupported superlatives: “best-selling”, “#1”, “top-rated”.
• Links, QR codes, contact details and references to customer service outside Amazon.
• Comparisons with competitors in any form. The comparison chart only shows your own products.
• Certifications and awards without substantiation in the text. Name the certifying or awarding body and the year, and leave out awards older than two years.
• Blurry or low-resolution images, watermarks, and text in images that cannot be read on a phone.

The principle is the same as in the rest of the listing: if you cannot back a claim, it does not belong on the page. A weaker claim that holds is worth more than a strong one that blocks approval.

What goes in which module: examples

A+ Content does not sell because it looks good. It sells because it answers the questions the title and bullets leave open. The bullets carry the first reason to buy; A+ is where the second and third objections go, the choice between variants, and everything that will not fit in five lines. Here is an example for a stainless-steel insulated bottle with Basic A+ and five modules:

• Module 1, header image with text (970 × 600): the bottle in use, on a desk and in a backpack. The headline carries the one promise you can prove, for instance the measured heat-retention time with its test conditions.
• Module 2, three images with text (300 × 300 each): three details reviewers keep asking about. The leak-proof lid, the opening wide enough for ice cubes, the bottle in a hand for scale.
• Module 3, comparison chart: your own sizes side by side, with volume, weight and whether it fits a cup holder. That way the shopper picks the right variant instead of sending the wrong one back.
• Module 4, image with specs detail: dimensions, material, care. Limitations belong here too, such as “not dishwasher safe”. It prevents returns and answers a question that would otherwise end up in the reviews.
• Module 5, text: the two most common objections from your competitors' reviews, each with a factual answer.

With Premium A+ you tell the same story at a larger scale: a video of the lid closing, a hotspot image where every detail gets its own text, and the Q&A module for the objections. The order stays the same. Benefit first, then the choice of variant, then the details for shoppers who are nearly convinced.

Check every layout in the mobile preview that the A+ Content Manager shows next to the desktop view. Anything that cannot be read on a phone does not reach a large share of your customers.

A+ Content across several EU marketplaces

A+ Content is set per marketplace and language. Each A+ document has a fixed language, so amazon.de, amazon.fr, amazon.it and amazon.es each need their own version, and each version goes through review. Amazon helps you get started: in 2020 it introduced copying of approved content as a draft into your accounts in other countries where you sell, including between Germany, France, Italy and Spain. Once the draft is in your account, you translate it, adapt it and submit it.

• Translate more than the text fields. Any text inside an image has to be re-set in every language. The less text in your images, the fewer image versions you need.
• Check your evidence per country. A test seal every German shopper knows means little to a customer in Spain, and every certification claim needs the body and the year there too.
• Premium is granted per country. If you only have Premium in Germany, build Basic versions for the other marketplaces.
• Keep the Brand Story complete in every country. It is a Premium condition there as well.

Checklist: A+ Content step by step

• Confirm eligibility: Professional plan, brand enrolled in Brand Registry, your role for the brand.
• Collect objections: read the reviews of your products and your strongest competitors, and note the recurring questions.
• Choose modules: at most five (Basic) or seven (Premium), ordered as benefit, choice of variant, details.
• Produce images at the minimum sizes, no larger than 2 MB, readable text outside the image, alt text for every image.
• Check the copy against the rejection reasons: no prices, warranties, superlatives, links or competitors, and every certification claim with body and year.
• Review the desktop and mobile previews.
• Apply the content to your ASINs and submit it for review.
• Track the status; if it is rejected, read the reasons, fix them and resubmit.
• Publish the Brand Story on every ASIN of the brand.
• For each additional marketplace, translate the copied draft, localize images and submit.

How Torch Listings creates A+ Content

Torch Listings creates Standard and Premium A+ content from the same evidence as your listing copy: customer reviews, competitor listings and demand data. Every claim in a module is backed, and anything that cannot be backed is blocked rather than invented. That settles the evidence question before the draft ever reaches Amazon.

You get module images and copy ready for Seller Central and place them in the A+ Content Manager yourself. You also submit them yourself: Torch writes nothing into your Seller Central, and nothing goes live without your upload. Read every draft against the rejection list above before you submit. Amazon decides on approval, not a tool.

Sources

All sources accessed on 9 October 2026.

• Amazon, sell.amazon.com: “A+ Content” (eligibility, cost, Amazon's sales figures).
• Amazon, sell.amazon.com blog: “A+ Content design guide”, 24 September 2025 (modules per ASIN, 2 MB, text in images, rejection reasons, workflow).
• Amazon: “Premium A+ Content” overview, version 2.0, last updated 10 April 2023 (Premium eligibility, 1464 × 600, hotspots, Q&A module).
• Amazon Selling Partner API: “A+ Content Examples”, developer-docs.amazon (minimum image sizes for standard modules).
• Amazon Selling Partner API: A+ Content model aplusContent_2020-11-01, GitHub amzn/selling-partner-api-models, September 2026 release (module types, statuses, alt text, chart limits).
• Amazon KDP help: “A+ Content Guidelines” (substantiation of certifications and awards, guarantees, links, image quality).
• Amazon Seller Forums, News_Amazon: “A+ Content enables copying drafts to other countries”, 2020.